On July 24, 2025, Brilianto officially opened its first international franchise in Kuwait, a milestone that marks its debut in the Middle East. Through a partnership with a local company, the company now has a direct channel to a market that values high jewellery, unique-origin diamonds, personalisation, and a direct connection with the brand.

A vision for the entire Arab world

The new Kuwait headquarters signals the start of a project to bring Brilianto’s vision to the entire Arab world. This vision blends design, sustainability, and emotion, with jewellery capable of turning real stories into eternal diamonds, always with deep respect for cultures where elegance and craftsmanship hold immeasurable value.

How high jewellery is valued in the Middle East

In the Middle East, high jewellery is cherished as an investment, a form of personal expression, and often as a legacy passed down from generation to generation. Consumers seek unique pieces with flawless finishes, exceptional materials, and profound meaning.

Diamonds with soul in the region

The opening in Kuwait represents Brilianto’s direct entry into the market, a decisive step towards connecting with an audience eager to discover first-hand the story, origin, and essence of each creation.

Towards new horizons

This new franchise marks the beginning of a journey that will bring fresh creations for the Middle Eastern audience and new strategic partnerships. Brilianto has collaborated with elite clubs such as FC Barcelona, Real Madrid, Atlético de Madrid, RCD Espanyol, SL Benfica, and Arsenal FC, creating diamond collections with soul that combine history, emotion, and the highest expression of contemporary jewellery.

With Kuwait as its gateway, Brilianto moves towards a future where its high jewellery will inspire new audiences and cultures.